The Vic – Branding


This is the story of VIC. The newest ambassador of Leiden. Taking the city by storm with her passion, attention to detail and her incredible charm.

eye-catchers and details

The Vic is the latest family member of Golden Green Hotels. Passion, memorable experiences and the ambition to discover roads less travelled are the starting point for this extraordinary and modern hotel.

‘VIC’ serves as our muse and the hotel is a mix of many things that make her heart beat faster. Much more than an overnight stay; it’s an experience with a story, including eye-catching design. Intimate and cosy, with every detail executed with love.

A must see, instagrammable hotel and an elegant and inspiring space for city travellers and locals.

The assignment:

  • Storytelling
  • Interior design
  • Branding
  • Visual identity

logo & logomark

A playful and refined logomark, together with the logo, forms a mature and elegant whole.


inspiration visual identity

An interplay of deep colors and bright accents; an outspoken, high-contrast mood board.


brand basics

Rain or shine, these services are guaranteed when you spend the night with VIC!


project details

  • program

    54 hotel rooms
    276 m² lounge and meeting spaces

  • client

    Golden Green Hotels

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