Renaissance – Storytelling

Aalsmeer

The Renaissance hotel is located at a crossroads of two worlds. On one side you’ll find Schiphol Airport. On other side of the hotel lies the green oasis of Amsterdam: the ‘Amsterdamse Bos’. This large green forest, constructed in the 1930’s, became the starting point for the storytelling.

revival of the thirties

The storytelling of this Renaissance hotel is inspired by important Dutch features from the 1930’s. Three storylines that recur at different levels in the hotel result in a unique and meaningful experience. These three storylines are:

  • The Amsterdamse Bos, built in the 1930’s;
  • De Stijl, a Dutch art movement that influenced designers worldwide, with Piet Mondrian as the most famous artist, 1917 – 1931;
  • The Amsterdam School, an expressionist architectural style that was popular in the period between 1910 – 1930.
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attention to details

The themes come to life in all the layers of the design, from furniture to artwork. The signage, inspired by 1930s typography, guides the guests to their desired destination.

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play with graphics

Striking line patterns and fascinating, graphic elements are used in wallpaper, headboards, art and tiles.

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Project Details

  • Program

    250 ROOMS
    3,500 M² GFA
    550 M² RESTAURANT & BAR
    350 M² MEETING SPACES
    480 M² PATIO
    150 PARKING SPACES

  • Brand

    MARRIOTT
    RENAISSANCE HOTEL

  • Client

    INTERNATIONAL HOTEL CAPITAL PARTNERS
    ML HOSPITALITY

  • In cooperation with

    SLAVENBURG BOUW
    PIETERS BOUWTECHNIEK
    OVERDEVEST ADVISEURS
    AMSTERDAM SIGNPAINTERS

  • Photography

    Muriel Janssen

  • Phase

    Completed

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