Daddy Kool – Branding


Daddy Kool is the concept for a brand-new hotel in the upcoming Gundeli district in Basel. The history of this artsy area created the perfect framework to found a new, exceptional hotel product. 

a soulful second home

The Daddy Kool hotel offers a stay that is the perfect fit for the flexible, digital and independent lifestyle of today’s traveller. The brand is designed to be exceptional, inspiring and to go beyond expectations. A soulful second home, for those on the hunt for new experiences. The brand is a tribute to the free spirit and individuality of the flower power ideology. Open-mindedness as a starting point to establish inclusivity for all.

A unique, sensory and creative brand that blows the mind!

The assignment:

  • Storytelling
  • Interior design
  • Branding
  • Visual identity (Legit Creative Agency)

brand pillars

The backbone. The force that drives the team and the essence of the Daddy Kool experience.


logomark & logo

An industrial and modern base with a vibrant touch of love.


come as you are

Daddy Kool is all about respect and open-mindedness. Everybody is welcome, and you’ll feel it!


project details

  • Program

    181 hotel rooms
    5,600 m² GFA

  • Client

    Credit Suisse

  • Graphic design

    Legit Creative Agency

  • In cooperation with

    KATAG & Partner
    D&D Hospitality Projects
    Allreal Generalunternehmug

Wist je dat Mulderblauw al 32 jaar bestaat?

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